Hi, I’m Ariadna! 👋
My approach as a Product Designer is simple: understand people, solve their problems, and create products that inspire them. From clean interfaces to intuitive experiences, I design with empathy and purpose.
Check out my designs
UX/UX Design
Holaluz: Hero
New header iteration achieved a +52.47% improvement in conversion compared to the original header.
UX Research & UX/UI Design
Holaluz: microsite
Microsite for Tarifa Justa aligned with brand attributes, achieving a +2.5% conversion improvement.
UX/UI Design
Web Design System
Development of a web design system based on modular structures, improving high-fidelity design time by 57%.
About me
I’m Ariadna, and I have five years of experience as a designer, with a background in Audiovisual Communication and a Master’s in User Experience Design from Pompeu Fabra University.
I started in 2020 at the marketing agency Welead.io, developing websites, brand manuals, and creating content for both our own social media and that of clients. Since 2021, I’ve been working at Holaluz, leading digital projects focused on improving conversion rates and strengthening brand cohesion.
I was interviewed by La Directa on the role of women in video games and by Radio Mollet to present my personal project La Piel de Después. I’ve also written articles and analyses on video games for Todas Gamers.