Ariadna Boladeras – Diseño UX/UI

I’m passionate about creating visual experiences that not only look great but also feel intuitive. My process centers on empathizing with users, focusing on every detail, element, and interaction, while aligning design with business goals and optimizing creative workflows for maximum efficiency.

I’m a creative, sensitive, and methodical person with a deep love for art, especially painting, film, video games, and illustration.
This passion allows me to design unique, impactful experiences that truly resonate.

Holaluz: Rebranding

Website redesign through the creation of modular structures with variables to align with the new branding, aiming to unify web pages and optimize creative processes.

La Piel de Después

Personal project aimed at promoting mental health awareness, encompassing brand design, web design, illustration, and content creation.

The Wooden Cat

2D platformer game telling the story of a cat that turns into a wooden cat. Includes gameplay design, game dynamics, character design, usability, and interaction.

Professional experience

I started in 2020 at the marketing agency Welead.io (Read letter of recommendation), developing websites, brand manuals, and creating content for both our own social media and that of clients. Since 2021, I’ve been working at Holaluz, leading digital projects focused on improving conversion rates and strengthening brand cohesion.

Studies

Graduated in Audiovisual Communication from Pompeu Fabra University, with a postgraduate degree in Innovation and Design Thinking, and a Master’s in User Experience Design (View academic certificate in Spanish) from UPF Barcelona School of Management.

Others

I was interviewed by La Directa on the role of women in video games and by Radio Mollet to present my personal project La Piel de Después. I’ve also written articles and analyses on video games for Todas Gamers.

I have recently started exploring the world of voice-over and dubbing 🎙️.

Figma

Wireframes

Prototyping

User testing

Heatmaps

Responsive

Test A/B

Photoshop

After Effects

Illustrator

Premiere

WordPress

Miro

Notion

Mobile First

Creativity

Critical thinking

Design thinking

Empathy

Communication