Ariadna Boladeras – Diseño UX/UI

I’m passionate about creating visual experiences that not only look great but also feel intuitive. My process centers on empathizing with users, focusing on every detail, element, and interaction, while aligning design with business goals and optimizing creative workflows for maximum efficiency.

I’m a creative, sensitive, and methodical person with a deep love for art, especially painting, film, video games, and illustration.
This passion allows me to design unique, impactful experiences that truly resonate.

Holaluz: Microsite

This project optimized navigation, effectively communicated the value proposition, and aligned the design with the brand’s attributes, resulting in a +2.5% increase in the main KPI.

Holaluz: Structures

Web redesign leveraging modular structures that improved high-fidelity page design time by 57%. Built upon the design system, it also unified the brand and all digital designs.

La Piel de Después

Personal project aimed at promoting mental health awareness, encompassing brand design, web design, illustration, and content creation.

Professional experience

I started in 2020 at the marketing agency Welead.io (Read letter of recommendation), developing websites, brand manuals, and creating content for both our own social media and that of clients. Since 2021, I’ve been working at Holaluz, leading digital projects focused on improving conversion rates and strengthening brand cohesion.

Studies

Graduated in Audiovisual Communication from Pompeu Fabra University, with a postgraduate degree in Innovation and Design Thinking, and a Master’s in User Experience Design (View academic certificate in Spanish) from UPF Barcelona School of Management.

Others

I was interviewed by La Directa on the role of women in video games and by Radio Mollet to present my personal project La Piel de Después. I’ve also written articles and analyses on video games for Todas Gamers.

I have recently started exploring the world of voice-over and dubbing 🎙️.

Figma

Wireframes

Prototyping

User testing

Heatmaps

Test A/B

Photoshop

After Effects

Illustrator

Premiere

WordPress

Miro

Design thinking

Notion

Empathy

Communication