Holaluz: Header
Linkedin Instagram Envelope UX/UI DESIGN HOLALUZ Designing a new header that achieved a +52.47% improvement in conversion compared to the original header. 01 Context The header is one of the most critical elements of a website, acting as a key driver for user engagement and conversions. Despite its importance, our original header (referred to as […]
Holaluz: Microsite
Linkedin Instagram Envelope UX RESEARCH & UX/UI DESIGN HOLALUZ Microsite design focused on explaining the Tarifa Justa, achieving a +2.5% improvement in conversion. 01 Context The energy sector presents unique challenges in how users perceive products and services. Through research conducted between 2023 and 2024, critical areas for improvement were identified in the digital experience […]