Crafting Digital Experiences That Feel Human
Hi, I’m Ariadna! 👋
My approach as a UX/UI Designer is simple: understand people, solve their problems, and create products that inspire them. From clean interfaces to intuitive experiences, I design with empathy and purpose.
UX/UI Design
Holaluz: Hero
New header iteration achieved a +52.47% improvement in conversion compared to the original header.
UX Research & UX/UI Design
Holaluz: microsite
Microsite for Tarifa Justa aligned with brand attributes, achieving a +2.5% conversion improvement.
UX/UI Design
Web Design System
Development of a web design system based on modular structures, improving high-fidelity design time by 57%.
About me
I’m a UX/UI Designer with six years of experience, a background in Audiovisual Communication, and a Master’s in User Experience Design from Pompeu Fabra University.
I began my career at Welead.io in 2020, creating websites and brand manuals. From 2021 to 2024, I worked at Holaluz, leading digital projects to improve conversion and brand cohesion. Since 2025, I’ve been part of Orbitia, a design agency where I continue to craft meaningful digital experiences.
Beyond design, I’ve been interviewed by La Directa and Radio Mollet about women in video games and my personal project La Piel de Después, and I’ve written for Todas Gamers on game analysis and culture.